
Quicken Loans tends to select a different designer for each renovation, but all of its spaces end up sharing three traits-fun, vibrant, and stimulating. That means not just Herman Miller, but also some of the top interior designers in metro Detroit. “To make that happen, we need to work with people who are thinking about the future of the workplace.” “We want the inside of our buildings to be every bit as transformative as what’s happening to the downtown streetscape,” Price says. Quicken Loans has furnished its Detroit home-multiple homes, actually-mostly with Herman Miller furniture. “And we intend to help recreate the Detroit that’s meant to be here.” Price also heads dPOP!, the design team charged with outfitting Quicken's spaces. “We’ve made Detroit our home,” says Melissa Price, director of facilities for Quicken Loans, the nation’s largest online mortgage lender. Ryan, author of Design After Decline: How America Rebuilds Shrinking Cities. Rock Ventures’ real estate strategy is so visionary it comes with its own brand-Opportunity Detroit-and includes plans to reintroduce a critical mass of retail, restaurants, and housing.Īll things considered, Opportunity Detroit amounts to “one of the most ambitious privately financed urban reclamation projects in American history.” So says MIT professor Brent D. Plans call for housing all of Quicken Loans’ Michigan-based team members downtown, occupying portions of multiple buildings to help revitalize the urban core.


To date, Rock Ventures, the parent company of Quicken Loans, has purchased more than 30 buildings in the central city. For the past few years, the founder of Quicken Loans has been doggedly buying properties downtown, betting big on the Motor City. Whatever your vision of Detroit, it doesn’t come close to Dan Gilbert’s.
